Published by ChinaMNC · Tailai

China’s Website Identity Label System: What Foreign Founders Should Know About Compliance Evaluations

A practical look at how a provincial government portal was assessed under China’s website identity label framework, and what the scoring categories reveal for foreign founders operating websites in China.

Why a Government Website Evaluation Matters to Foreign Founders

Foreign founders setting up or running a company in China often focus on registration, licensing and tax filings, while treating website compliance as a secondary issue. The published evaluation of a provincial government portal under China’s website identity label system shows that website identity, accessibility and performance are assessed in a structured, scored manner. While the source concerns a government site rather than a private company, the categories and process offer useful context for foreign founders who operate websites in China and want to understand what local regulators and users expect.

Who Issues and Oversees the Label

Administrative Structure

The source identifies the Ministry of Industry and Information Technology as the supervising authority for the identity label system, with the Internet Society of China named as the issuing body. The portal being evaluated is the Heilongjiang Provincial People’s Government website, operated by the Heilongjiang Provincial People’s Government as a party and government organ. Its electronic label number is listed as DZJG20260300003507PW.

Validity Period

Both the PC website label certification and the WAP website label certification carry a two-year validity period, running from 5 March 2026 to 4 March 2028. The certificate certification has the same two-year validity window. For foreign founders, the practical takeaway is that website identity credentials in China are time-limited and must be renewed.

How the Evaluation Is Scored

The Main Scoring Categories

The evaluation produces separate scores for the PC website and the WAP (mobile) website. Within each, it assesses accessibility for elderly users and accessibility for users with disabilities, and it also reports an effectiveness index covering completeness, reliability and robustness. Each area combines self-assessment, institutional assessment and user assessment.

PC Website Results

For the PC website, the elderly-accessibility scores were 100 for self-assessment, 82 for institutional assessment and 80 for user assessment. The disability-accessibility scores were 100 for self-assessment, 83 for institutional assessment and 84 for user assessment. The effectiveness index reported 100% completeness, 100% reliability and 100% robustness. The overall evaluation score was 85.8.

WAP Website Results

For the WAP website, the elderly-accessibility scores were 100 for self-assessment, 83 for institutional assessment and 83 for user assessment. The disability-accessibility scores were 100 for self-assessment, 80 for institutional assessment and 83 for user assessment. The effectiveness index again reported 100% completeness, 100% reliability and 100% robustness. The overall evaluation score was also 85.8.

What the Gap Between Scores Suggests

A notable pattern is that self-assessment scores are consistently higher than institutional and user scores. This is common in self-reported compliance exercises and is worth noting for foreign founders: internal reviews may not match external perceptions. Building in independent testing before submission can reduce surprises.

Regular Inspections and Reporting

Inspection Schedule

The source lists regular inspections scheduled for 4 September 2026, 4 March 2027 and 4 September 2027, each with a result of “passed.” This indicates that holding a label is not a one-off event; periodic checks continue throughout the validity period.

Reporting Documents

A certificate download is referenced for the portal’s elderly-accessibility and disability-accessibility evaluation report, described as a sealed version in PDF format. Foreign founders should expect documentation requirements and should maintain organized records of their own accessibility and performance testing.

Practical Implications for Foreign Founders

Plan for Bilingual and Accessible Design

The evaluation’s emphasis on elderly and disability accessibility signals that Chinese authorities treat inclusive design as part of website quality. Foreign founders should consider accessibility features early in website development rather than retrofitting later.

Treat Mobile and Desktop Separately

The source evaluates PC and WAP sites as distinct properties with separate label certifications and separate scores. Companies operating both should prepare separate compliance files and testing evidence for each.

Track Renewal and Inspection Dates

With two-year validity periods and scheduled inspections, calendar management matters. Missing a renewal or inspection window could affect a site’s labeled status.

Use Self-Assessment Carefully

Because self-assessment, institutional assessment and user assessment are all reported, foreign founders should not assume their own high scores will be matched externally. Third-party or user testing can provide a more realistic picture.

Understand the Limits of This Example

This source describes a government portal, not a commercial company website. The specific scores and procedures may not apply directly to private businesses. Foreign founders should verify current requirements with professional advisers and the relevant authorities before relying on any particular process.

Key Facts at a Glance

• Supervising authority: Ministry of Industry and Information Technology
• Issuing body: Internet Society of China
• Label validity: two years, 5 March 2026 to 4 March 2028
• PC overall score: 85.8
• WAP overall score: 85.8
• Effectiveness index: 100% completeness, reliability and robustness on both platforms
• Inspections: scheduled for September 2026, March 2027 and September 2027, all passed

For foreign founders, the broader lesson is that website identity and accessibility in China are treated as measurable compliance topics with defined authorities, validity periods and inspection cycles. Understanding this framework early can help avoid delays and support smoother operations.

This summary is based on information published by the relevant Chinese government website and is general information, not legal or tax advice.